Parcel, trucking, transportation and distribution companies provide their customers with convenience and speed. If they do so reliably at a reasonable price, their customers won’t have a reason to look anywhere else. Label printers can support this value proposition or undermine it. Just as with companies, customers want to use printers that are convenient, fast and reliable. If it is easy for customers to produce your shipping labels, you make it easy for them to work with you. Problems with the printer can cause customers to look elsewhere.